Wednesday, September 08, 2010

sponsored by...

Well, after yesterday's post, I have been thinking about Dolly Madison. How in the world could I get from an early Halloween candy sighting to Dolly Madison? Simple- Charlie Brown. Yep. I got to thinking about It's the Great Pumpkin, Charlie Brown while looking for an appropriate accompanying graphic. Then I was thinking about how we used to get excited around the holidays when CBS (or whatever station it was) would play that "CBS Special Program" music and spinning logo- for we knew that animated goodness was coming up. We didn't even mind the commercials; they were geared for kids anyway. I still kind of get chills when I hear a video clip: "It's the Great Pumpkin Charlie Brown...sponsored by...." I know, I know- it's crazy, but it just brings back warm feelings and fun memories.

Inevitably the Peanuts animated specials were usually sponsored by three primary products or companies: McDonalds (of course), York Peppermint Patties and... Dolly Madison cakes and pies. See? That's how we get from A to D...or is it E by now? Anyway, so then I started thinking about the fun trips to our local "Bread store" that I made with my mom or grandmother. The local Bread store sold all kinds of products, but they especially sold Dolly Madison. And to me, it was extra special as a Peanuts fan, because Dolly Madison featured Peanuts characters on their packaging. I didn't want just any old cake or filled pie; I wanted the ones with Snoopy, Charlie Brown, Lucy and the whole gang on 'em. Sure, I know that the comic books had ads for Hostess cakes and pies, featuring that other perennial favorite clique of kids, Archie and the gang. And while I was a big fan of the Riverdale crew- the simple fact was that the Peanuts gang held my heart. So naturally I was just the sucker, er... I mean, customer that the advertisers targeted.

So, take a virtual stroll with me down memory lane and let me share with you some fun Dolly Madison Peanuts ads from the past. Of course you realize that the characters, logos and etc are trademarks of their respective companies. I'm not trying to sell anything here- just presenting them for nostalgia and historic values sake. Enjoy!

Do you remember any of these? What are some items that instantly transport you to your childhood?

Wow. Now I'm feeling a bit nostalgic and hungry. Be sure to share your memories with us in the comments section.

Oh, I know it's a penny here and a penny there, but look at me. I worked myself up from nothing to a state of extreme poverty.

It's the Great Pumpkin, Charlie Brown, sponsored by.


Ivan G. Shreve, Jr. said...

This isn't a kid memory...more like an older adult reminiscence--but during my years in exile in Morgantown, WV, I'd often venture down to the snack machines at the office where I worked...and they'd have Dolly Madison Zingers and pies for sale.

I don't think the Peanuts characters were on the wrappers anymore...but I do remember that when you bought Zingers you would get what I called "the bonus Zinger"--four cakes instead of the standard three.

Good times...good times...

J.C. Loophole said...

Ah- the bonus Zinger. They still sell the 4 pack in gas stations around town - and in some grocery chains you can find the 12 pack box. I really loved the reddish coconut creme zinger. Of course, they had some of the different flavors- banana, orange, and some others I think when I was a kid- but I don't think those are around any more. I'd be interested to know when they stopped using the Peanuts characters. Met Life still uses them and Hallmark of course, but I have seen them pop up on certain Holiday food specialty items.


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